CCPA Compliance

Compliances > CCPA Compliance

Effective Date: July 1, 2024

This CCPA Compliance statement outlines how Lead Flier Media LLP (hereinafter referred to as “Lead Flier Media”, “we”, “our”, or “us”) collects, uses, discloses, and protects the personal information of California residents in accordance with the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) amendments.

We are fully committed to upholding the principles of transparency, control, and accountability as set forth by the CCPA. This notice applies solely to California residents who interact with our services.


1. Legal Entity and Contact Information

Business Name: Lead Flier Media LLP
Business Address: Office 302, Building F4, Ganesh Plaza, Spine Road, Pune – 411062, Maharashtra, India
Data Protection Officer (DPO): Aadesh Shinde
Email: dpo@leadfliermedia.com


2. Scope of this Policy

This CCPA notice applies to personal information collected about California residents who use our website, interact with our services, or communicate with us through any medium. This includes information collected directly from the user or indirectly through third-party platforms and our internal tools.


3. Categories of Personal Information Collected

We collect the following categories of B2B personal information as defined by the CCPA:

Category Examples Collected
A. Identifiers Name, email address, phone number, IP address Yes
B. Commercial Information Records of products or services purchased or considered Yes
C. Internet or Network Activity Browsing history, interactions with our website or marketing campaigns Yes
D. Geolocation Data IP-based geolocation Yes
E. Professional or Employment-Related Info Company name, job title, work location Yes
F. Inferences Drawn Interests and preferences based on user behavior Yes

We do not knowingly collect sensitive personal information such as biometric, financial, or government identifiers.


4. Sources of Personal Information

We obtain the personal information listed above from the following sources:

  • Directly from users via website forms, campaigns, or emails

  • Third-party lead vendors or databases

  • Cookies and web analytics tools

  • Email marketing and CRM systems

All sources are used solely for B2B marketing and campaign execution purposes.


5. Purpose of Data Collection and Use

We collect and use personal information strictly for the following business and commercial purposes:

  • Service Fulfillment: Executing content syndication, event registration, and embedded campaign services

  • Marketing and Communication: Sending business-related information via email, phone, or other channels

  • Lead Verification: Authenticating lead information using geolocation, IP address, and browser metadata

  • Website Optimization: Improving the usability and performance of our digital platforms

  • Legal Compliance: Meeting legal obligations, defending against claims, and enforcing our terms


6. Disclosure of Personal Information to Third Parties

In the last 12 months, we have disclosed the following categories of personal information for a business purpose:

Category Disclosed Recipient Type Purpose
A, B, C, D, E Internal CRM Systems Lead management, verification, and campaign execution
A, B, E Demand Generation Partners (under contract) Fulfilling lead generation and marketing campaigns
A, C, D Analytics Providers Website traffic measurement and campaign analysis

We do not sell personal information in the traditional sense, nor do we engage in cross-context behavioral advertising.


7. Your CCPA Rights

Under the California Consumer Privacy Act (CCPA), as amended by CPRA, California residents are granted the following rights:

A. Right to Know

You have the right to request the categories and specific pieces of personal information we have collected about you, the sources from which it was collected, the business purpose for collecting it, and the categories of third parties we have shared it with.

B. Right to Delete

You can request the deletion of your personal information held by us, subject to certain legal exceptions (e.g., ongoing contractual obligations or legal compliance requirements).

C. Right to Correct

You may request corrections to any inaccurate personal information we maintain about you.

D. Right to Opt-Out of Sale or Sharing

Although we do not sell personal information, you may still exercise the right to opt-out in the event of future reclassification of activities that may fall under the CCPA definition of “sale” or “sharing.”

E. Right to Limit Use of Sensitive Personal Information

We do not collect sensitive personal information. However, if we ever do, you will have the right to limit its use.

F. Right to Non-Discrimination

You will not receive discriminatory treatment for exercising any of your CCPA rights.


8. How to Submit a CCPA Request

To exercise your rights under the CCPA, you may contact us through any of the following methods:

Email: dpo@leadfliermedia.com
Mailing Address: Office 302, Building F4, Ganesh Plaza, Spine Road, Pune – 411062, MH, India

Please include the following in your request:

  • Your full name and business email

  • The right(s) you wish to exercise

  • Any relevant context to help us locate your information

We may verify your identity by asking you to confirm details previously provided to us or using industry-standard verification methods.

We aim to respond to all verifiable consumer requests within 45 days, with a possible 45-day extension where necessary and permitted by law.


9. Use of Cookies and Tracking Technologies

We use cookies and similar tracking technologies on our website to enhance user experience, analyze traffic, and improve service performance. These cookies may collect technical data such as:

  • IP address

  • Device type and browser

  • Operating system

  • Session duration

  • Interaction history

By continuing to use our website, you agree to the use of cookies. To learn more or manage your cookie preferences, please review our [Cookie Policy].


10. Children’s Data

We do not knowingly collect or solicit personal information from individuals under the age of 16. If we discover that a minor’s information has been collected without verified parental consent, we will delete the information immediately.


11. Security Measures

We implement commercially reasonable administrative, technical, and physical security safeguards to protect personal information from unauthorized access, disclosure, or misuse. These measures include:

  • Role-based access control (RBAC)

  • End-to-end encryption in data transmission

  • Regular audits and access logs

  • Firewalls and secure infrastructure


12. Changes to This CCPA Notice

We reserve the right to revise this CCPA notice at any time. When changes are made, we will update the “Last Updated” date and provide appropriate notice where required by law.

Please check this page periodically to stay informed of updates.


13. Contact for More Information

If you have any questions about our CCPA compliance or privacy practices, you may contact:

Data Protection Officer (DPO)
Name: Aadesh Shinde
Email: dpo@leadfliermedia.com
Mailing Address: Office 302, Building F4, Ganesh Plaza, Spine Road, 411062 Pune, Maharashtra, India


Lead Flier Media LLP is committed to protecting the privacy of our clients and upholding all rights of California residents under applicable privacy laws.

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